Industry Marketing Manager
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Job Description
Industry Marketing Manager translating industry strategy into marketing programs for supply chain risk management. Collaborating with sales to drive awareness, pipeline, and measurable business impact.
Responsibilities:
- Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
- Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
- Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
- Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
- Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
- Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
- Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
- Ensure content reflects industry-specific risks, regulations, and operating realities.
- Incorporate market trends, customer insights, and competitive context into content planning.
- Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
- Partner with sales and customer teams to maximize event impact before, during, and after execution.
- Assist in executing account-based marketing programs for priority accounts and industry segments.
- Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
- Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
Requirements:
- 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
- Experience executing multi-channel demand generation and ABM programs
- Strong understanding of how marketing supports pipeline creation and sales execution
- Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
- Data-driven mindset with experience tracking and reporting on marketing KPIs
- Strong project management, communication, and organizational skills
- Experience supporting industry or vertical-based GTM strategies (preferred)
- Familiarity with Salesforce and marketing automation platforms (e.g., Pardot) (preferred)
- Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus (preferred)
- Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy (preferred)
Benefits:
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work
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