Lifecycle Marketing Specialist
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Job Description
Lifecycle Marketing Specialist building, scaling, and optimizing lifecycle programs for B2C audiences at Snap Finance. Driving engagement and retention across customer journeys with a focus on the Seen Credit Card brand.
Responsibilities:
- Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze
- Partner in the design and evolution of lifecycle campaign strategy
- Translate lifecycle strategies and business objectives into executable campaigns
- Develop and execute structured A/B and multivariate testing strategies
- Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams
- Support both Marketing and Servicing initiatives across the customer lifecycle
- Analyze campaign performance and customer behavior to identify optimization opportunities
- Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts
- Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements
Requirements:
- 3–5+ years of experience in lifecycle marketing within a B2C environment
- Strong hands-on expertise in Braze is required
- Proven ability to independently execute multi-channel lifecycle campaigns
- Experience contributing to lifecycle campaign strategy and ideation
- Strong analytical mindset with experience evaluating campaign performance
- Experience designing and executing A/B and multivariate tests
- Working knowledge of email development fundamentals
- Experience operating in regulated marketing environments
- High attention to detail and operational rigor
Benefits:
- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match for US
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in your community
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