Industry Partner Manager
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Job Description
Industry Partner Manager at Max Retail empowering independent retailers through technology and managing partner-driven lead generation. Focused on building scalable systems and repeatable playbooks.
Responsibilities:
- Reactivate dormant industry partners through thoughtful outreach and relationship-building
- Recruit and onboard new independent sales reps aligned with boutique retail
- Identify and disqualify low-fit partners, documenting clear patterns and rationale
- Attend tradeshows to acquire leads
- Generate consistent, qualified leads from partner channels
- Build a repeatable system for partner-sourced pipeline growth
- Collaborate with sales to ensure clean handoff and conversion visibility
- Experiment across messaging, positioning, and outreach channels (email, phone, text)
- Identify what drives engagement, response, and referrals
- Continuously refine approach based on performance and feedback
- Document partner activation strategies, scripts, and communication cadences
- Define partner personas, motivations, and engagement patterns
- Build a structured partner playbook that can be operationalized post-contract
- Partner with Operations to capture and structure learnings
- Work with Sales and Customer Success to track lead quality and outcomes
- Collaborate with Marketing to develop and share partner success stories
Requirements:
- 10+ years in partnerships, channel sales, or business development
- Deep understanding of boutique retail or existing relationships with independent sales reps in apparel/footwear
- Proven ability to create systems and playbooks from scratch
- Exceptional at crafting messaging that resonates—and documenting it clearly
- Comfortable doing the work yourself (outreach, testing, iterating) to find what works
- Works seamlessly across teams and brings others along in the learning process
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