Japanese, English Speaking Community Manager – MMORPG
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Job Description
Community Manager for building a Japanese player base for an MMORPG. Managing Discord, relationships with content creators, and localizing community engagement strategies.
Responsibilities:
- Build and manage a dedicated Japanese channels on our Discord server from scratch, including channel structure, roles, bots, and moderation
- Develop a Japanese community growth strategy targeting MMO players, guild leaders, and content creators
- Identify, reach out to, and build relationships with Japanese YouTubers, streamers, and content creators who cover MMOs, pixel art games, or cozy games
- Engage with Japanese gaming communities on platforms like Twitter/X (JP gaming Twitter is massive), Niconico, YouTube, and 5ch/game forums
- Work with Japanese MMO guilds to bring organised groups into Soulbound. Understand how JP guild culture differs from Western guild culture and leverage that
- Localise community announcements, patch notes, and event communications. Not machine translation. Native-level writing that feels right to a Japanese audience
- Run community events tailored to Japanese player culture (housing contests, guild showcases, seasonal events that resonate locally)
- Prepare weekly reports on Japanese community sentiment, growth metrics, content creator pipeline, and cultural insights the team should know about
- Act as the cultural advisor to the wider team on anything related: what resonates, what doesn't, how to avoid missteps
- Coordinate with our Community Director on cross-community events and consistent messaging
Requirements:
- Native-level Japanese (reading, writing, speaking). Non-negotiable. You're writing community posts, responding to players, and negotiating with creators in Japanese
- Fluent English (professional working proficiency minimum). You need to communicate clearly with the UK-based team
- Deep personal experience with MMOs. You've played them seriously. You understand why people stay in these games for years
- Understanding of the Japanese gaming content creator landscape: who the major gaming YouTubers are, how VTubers fit in, which streamers cover MMOs vs. action games
- Experience with Japanese online communities (Discord JP servers, Twitter JP gaming community, Niconico, 5ch gaming boards)
- Knowledge of Japanese guild culture in MMOs (how JP FCs/LSes/guilds recruit, organise, and communicate differently from Western guilds)
- Self-starter. You see an opportunity to promote Soulbound to a JP audience and you act on it before anyone asks
- Bonus Points
- Previous community management experience at a game studio (especially for a Western game launching in Japan)
- Existing relationships with Japanese gaming content creators
- Understanding of Japan's content creator agency landscape
- Played FFXIV, PSO2, Dragon Quest X, or other JP-heavy MMOs extensively
- Can create short-form video content in Japanese
- Experience localising gaming content (not just translation, actual cultural localisation)
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