Junior/Middle User Acquisition Manager – TikTok
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Job Description
User Acquisition Manager for TikTok in appflame, a Ukrainian product IT company. Manage performance marketing campaigns and analyze trends for growth.
Responsibilities:
- Run performance marketing campaigns on TikTok;
- Run and optimize campaigns based on ROAS and LTV;
- Run tests, collect and analyze data, identify trends and insights, manage budget;
- Cooperate with creative team about creatives production;
- Develop automation and auto-rules for acquisition;
- Analyze competitors, suggest ideas, and generate a hypothesis.
Requirements:
- Are genuinely passionate about performance marketing and want to grow specifically in TikTok UA.
- Are highly proactive: you don’t wait for tasks, but ask questions, suggest ideas, and look for ways to help.
- Love learning: you regularly read/watch cases, courses, and are ready to invest time into self‑education.
- Feel comfortable working with numbers and making simple conclusions from data.
- Are attentive to details and double‑check your work (links, targeting, budgets, naming, tracking).
- Can organize yourself: keep tasks, deadlines, and reports in order.
- Are not afraid of routine and repetitive tasks at the start, understanding this is how you gain expertise.
- Any hands‑on experience with ads (TikTok / Meta / Google / others) – even small budgets, your own project, freelance or course practice.
- Experience using TikTok actively: your own content, blog, or deep understanding of trends and formats.
- Completed courses in digital marketing / performance / UA (with certificates or projects).
- Basic familiarity with analytics tools (e.g. GA4, AppsFlyer, Adjust, Firebase) at least on a theoretical level.
- Understanding of basic performance metrics: CPI, ROAS, LTV, payback period (even just definitions).
- Experience in startups, product teams, gaming or mobile apps.
Benefits:
- Involvement in the development of Ukrainian products that compete with the world's best market players.
- The opportunity to implement your ideas rather than being a cog in the system.
- Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
- Be around like-minded people who work on results.
- Work with the global market and a huge audience.
- Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
- Well-established processes and great opportunities to growth within the company.
- Transparent evaluation of work based on personal performance indicators.
- Great benefits package and fair compensation.
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