Lead Marketer, BDR Revenue Marketing – Upmarket
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Job Description
Lead BDR revenue marketing at HubSpot, an AI-powered customer platform. Designing scalable prospecting motions, enablement, attribution, and reporting across North America and EMEA.
Responsibilities:
- Design and own the master BDR prospecting motion across North America and EMEA
- Build scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization
- Define fit, intent, segmentation, and data-quality criteria for prioritizing accounts and contacts
- Create competitions, prize mechanics, leaderboards, and performance views for BDR teams
- Establish campaign tagging and attribution standards for BDR activity, pipeline, MRR, and deal-quality signals
- Build centralized enablement resources, including dashboards, presentations, videos, and self-service guidance
- Partner with BDR leaders and regional stakeholders to create global standards with language, compliance, and market adaptations
- Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions
- Support cross-regional planning, BDR leadership meetings, and key prospecting events through occasional travel
Requirements:
- 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion
- Experience designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views
- Expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools
- Experience using automation and AI tools for targeting, personalization, and scalable campaign execution
- Experience owning complex programs from strategy through execution with limited oversight
- Strong project management and written communication skills in English
- Understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals
- Ability to build trust with senior stakeholders, synthesize competing requirements, and create operating standards
- US-based; East Coast strongly preferred for timezone compatibility with UK and Ireland partners
Benefits:
- Annual cash compensation range of $122,400–$195,800 USD
- Eligibility for on-target commission for eligible roles
- Eligibility for annual bonus targets under HubSpot’s bonus plan for eligible roles
- Eligibility for HubSpot’s equity plan and restricted stock units (RSUs) for some roles
- Possible overtime pay for some roles
- Benefits and perks to help employees grow better
- Flexible work arrangements
- Remote work
- Support for accommodations or alternative travel arrangements
- In-person team and company connection events where applicable
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