Lead, Marketing Growth
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Job Description
Growth Lead driving repeatable growth systems for Promova in language education. Collaborating across teams to enhance ASO, CRM, and conversion efforts for global outreach.
Responsibilities:
- Build a repeatable growth system across ASO, CRM/Lifecycle, CRO (Web & Mobile) and organic growth
- Connect these programs directly to ROMI-positive scaling goals
- Work cross-functionally with Product, Analytics, UA, Creative, and Engineering
- Own OKR/KPI tree for organic + lifecycle + conversion, aligned with finance outcomes (ROMI, CPA, expected revenue) and product outcomes (activation, retention)
- Manage the growth pod (ASO, CRM, CRO) with clear weekly goals, experiment pipeline, and review cadence
- Define experimentation standards: hypothesis templates, guardrails, measurement, decision rules, and documentation
- Partner with Analytics on instrumentation quality and dashboarding
- Drive cross-functional execution with Product/Engineering (shipping experiments, paywall/checkout iterations, onboarding improvements)
Requirements:
- Proven leadership of at least 1 of the following: CRO, ASO, CRM/Lifecycle
- 2+ years in growth/product growth/performance-led marketing with a strong experimentation track record
- Strong analytics and measurement skills (funnel metrics, cohort analysis, incrementality mindset)
- Experience scaling growth in a subscription product (web and/or mobile)
- Able to lead cross-functional work and ship experiments with Product and Engineering
- Experience in language learning / EdTech or similar content-heavy subscriptions (Bonus Points)
- Hands-on experience with AI-enabled growth workflows and marketing automation (Bonus Points)
- Experience building an experimentation program from fragmented processes into a single operating system (Bonus Points)
Benefits:
- 20 paid vacation days
- mental health support
- insurance
- flexible schedule
- real ownership
- continuous learning
- conferences
- mentorship
- English classes
- create events and traditions
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