Manager, Field Marketing

Posted 1hrs ago

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Job Description

Field marketing manager driving Wiz’s cybersecurity demand generation and brand awareness in Japan. Leading events, sales enablement, regional insights, and APAC marketing operations.

Responsibilities:

  • Own execution and optimization of demand generation and brand awareness within Japan
  • Collaborate with global Marketing teams and Partner, Sales, and Product teams
  • Deliver integrated field marketing plans tailored to regional markets and target verticals
  • Align sales motions, partnerships, and campaigns to drive brand visibility and demand generation
  • Lead and execute trade shows, conferences, user groups, and other in-person and virtual events
  • Work with external vendors and internal teams to ensure flawless event execution
  • Create marketing assets and campaigns supporting sales efforts
  • Provide sales teams with tools, content, and resources to engage prospects and close deals
  • Align with campaigns, digital, ABM, and customer marketing teams to strengthen qualified leads and pipeline opportunities
  • Analyze and report on market trends, customer insights, and competitive landscape
  • Own swag stock, warehousing, and support vendors for the APAC region
  • Build and nurture relationships with industry influencers, partners, and customers
  • Enable field teams with collateral to boost the Wiz brand and message in market

Requirements:

  • 8+ years of field marketing experience
  • Excellent written and verbal communication skills as someone who enjoys collaborating across functions
  • Proven ability to plan, execute, and measure the success of both physical and virtual events
  • Experience with demand generation, lead nurturing, and account-based marketing (ABM) strategies
  • Proficient with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, CMS), and the ability to track and analyze campaign performance data
  • Experience in B2B tech or cybersecurity (preferred qualification)
  • Applicants must have the legal right to work in Japan without visa sponsorship