Manager, Growth Marketing
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Job Description
Manager, Growth Marketing leading China market demand generation and brand growth for Levanta, a global affiliate marketing platform.
Responsibilities:
- Develop and execute China market growth strategy: Build and optimize a scalable demand generation engine targeting Amazon sellers; own MQL volume, lead quality, and MQL-to-SQL conversion performance.
- Build industry content and brand authority: Lead content strategy across WeChat Official Account, Xiaohongshu, and other key channels; produce in-depth insights on affiliate marketing, off-Amazon traffic, and AI-driven marketing to strengthen Levanta’s positioning.
- Lead In-Person Event Coordination: Source and help execute on in-person events across the APAC region, driving qualified leads and brand exposure.
- Implement AI-driven marketing and automation workflows: Leverage AI tools to improve content production efficiency and optimize lead acquisition, qualification, and performance analytics.
- Drive scalable lead acquisition through BD and ecosystem partnerships: Collaborate with Business Development and external partners to execute industry events, co-marketing initiatives, and strategic collaborations that generate high-quality seller pipelines.
Requirements:
- Minimum 2 years of B2B marketing or growth experience, preferably within cross-border e-commerce; SaaS background is a plus.
- Deep understanding of Amazon marketplace operations, including off-Amazon traffic strategies, influencer marketing, and advertising systems.
- Proven experience growing WeChat Official Accounts or Xiaohongshu from 0 to 1.
- Strong ROI mindset with solid analytical and performance-tracking capabilities.
- Proficiency in leveraging AI tools to streamline marketing workflows and enhance productivity.
- Entrepreneurial mindset with strong execution ability and cross-functional collaboration skills.
Benefits:
- Join a fast-growing, global affiliate marketing platform and directly contribute to China market expansion.
- High ownership, fast decision-making culture, with two work-from-home days per week (no compensatory schedule adjustments).
- Competitive compensation package above market average, with performance-based incentives and commission structure.
- A dynamic and supportive work environment where innovation and creativity are encouraged.
- Competitive salary and benefits package.
- Open vacation and sick policy, take the time you need.
- Opportunity for professional growth and advancement within a rapidly expanding startup.
- A culture that values diversity, inclusion, and the impact of every team member on our success.
- Must have a permanent address in one of our hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, or Washington.
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