Manager, Retention & Engagement
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Manager of Retention & Engagement for HOKA focusing on CRM strategies and multi-channel marketing efforts across North America.
Responsibilities:
- Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
- Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
- Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
- Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
- Act as primary contact for internal brand marketing teams and external vendor partners
- Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
- Execute geo-targeted campaigns to support wholesale and field events
- Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
- Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
- Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
- Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
- Support retention initiatives for HOKA owned retail
- Provide guidance and mentorship to Marketing Associates and/or Coordinators
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
- 5+ years’ experience in relationship, digital, or email marketing required
- 3+ years management experience preferred, including hiring, coaching, and performance management
- Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
- Strong understanding of direct-to-runner strategies and digital marketing
- Knowledge of digital marketing and ecommerce best practices preferred
- Experience with Google Analytics and Tableau preferred
- Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
- Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Benefits:
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Similar Jobs
Senior Digital Activation Manager
Senior Digital Activation Manager overseeing EMEA digital activation across executive social channels, LinkedIn campaigns, and ABM-targeted programmes. Enhancing credibility and engagement for priority markets.
Vendor Manager
Vendor Manager overseeing third-party partner performance in outsourced processes at Accuray. Manage governance, service delivery, and continuous improvement for health technology services.
Manager, MuleSoft Delivery
Manager for MuleSoft delivery at Offprem Technology focusing on enterprise integration projects and team leadership with emphasis on client solutions.
Digital Shelf Manager
Digital Shelf Manager optimizing Therabody's presence across major online platforms. Driving conversion, discoverability, and brand consistency in the digital retail landscape.
Senior Transactions Manager
Transaction Manager at JLL handling real estate strategies and transactions with corporate clients. Collaborating across Latin America to deliver excellent results.
Continuous Improvement Manager
Continuous Improvement Manager implementing operational excellence strategies for healthcare supply chain. Driving improvements in metrics and mentoring teams in a remote role across the United States.
Account Business Manager
Account Business Manager managing financial operations for Gainwell. Leading budgeting and forecasting efforts while engaging with account leadership.
Senior Manager, Prior Authorizations – Pharmacist
Prior Authorization Operations Manager at Gainwell leading a team managing pharmacy prior authorizations. Collaborating across departments to improve health outcomes for clients and members.
Senior Manager, Private Client Advisory
Private Client Tax Senior Manager providing advisory work to high-net-worth individuals. Leading bespoke planning projects and managing a diverse portfolio of private clients.
Manager, Go to Market Enablement
Manager of Go to Market Enablement at Renaissance Learning driving GTM strategies. Collaborative role facilitating alignment among customer-facing teams with strong emphasis on leadership and insights.
Engagement Manager – Consulting Services
Engagement Manager overseeing consulting services, managing client relationships and engagement teams to deliver high-quality solutions for clients. Leading business development and ensuring project compliance, while mentoring team members.
Transportation Manager
Manager overseeing logistics operations and vendor relationships in Florida for MTM Health’s transportation services. Responsibilities include performance management, cost control, and team leadership.
Behavioral Health Care Manager, Licensed – Crisis Queue
Licensed Behavioral Health Care Manager providing high-quality care management in a remote capacity for IEHP members. Engaging with members to promote positive health behaviors and effective resource linkage.
Commercial Technology Manager
Commercial Technology Manager optimizing the tech ecosystem to enhance commercial operations in a healthcare organization. Leading projects from concept through execution for efficient revenue growth and retention.
Manager, Safety Health Environment
EHS Manager responsible for establishing and sustaining effective EHS programs in manufacturing. Ensures compliance with safety regulations and promotes a strong safety culture within Hyundai Translead.
Service Delivery Manager
Service Delivery Manager at EnergyCAP focusing on transforming service delivery operations. Leading a team and driving improvements in a SaaS environment.
Hypercare Manager
Hypercare Manager orchestrating post-onboarding experience for DTC brands at Portless. Ensuring client stabilization before transition to customer success management.
Regional Market Manager, MEP – Midwest
Regional Market Manager for Commercial Construction sales team managing key distribution partners and driving market share growth across MEP sectors. Collaborating with a diverse team and launching new products in multiple locations.
Manager, Demand Planning
Manager, Demand Planning at Owens & Minor enhancing processes and analytics across healthcare distribution chains. Lead cross-functional collaboration and drive continuous improvement initiatives.
Research Manager
Research Manager at Ontario Native Women's Association overseeing research projects to advocate for Indigenous women's rights. Apply a human-rights centered approach within a collaborative team environment.