Marketing and Lead Qualification Manager – HVAC, Electrical, Solar
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Job Description
Remote Marketing & Lead Qualification Manager generating and qualifying opportunities for Ambient Group’s HVAC, electrical, solar and security businesses. Managing Meta campaigns, phone qualification, CRM handoffs and commercial reporting.
Responsibilities:
- Plan, launch and optimise Meta campaigns across Facebook and Instagram
- Develop campaigns for different brands, services, regions and customer segments
- Manage advertising spend with a focus on lead quality, conversion and commercial return
- Test audiences, messaging, creative, offers and calls to action
- Create content for paid advertising, organic social media, email campaigns and customer communications
- Turn technical product and service information into clear, persuasive messaging
- Monitor results and recommend improvements based on campaign and sales outcomes
- Respond promptly to inbound leads from advertising, contact forms and other channels
- Speak with prospective customers by phone to understand their requirements and build rapport
- Qualify leads based on needs, location, urgency, budget, project scope and decision-making readiness
- Apply the company’s agreed qualification criteria, including the existing “four out of five” approach where relevant
- Distinguish genuine opportunities from low-quality enquiries and address initial questions or concerns
- Maintain accurate CRM records in Lexi/LAXXY with clear notes for internal teams
- Assign qualified opportunities for quoting, site visits or technical advice
- Follow up consistently and use customer feedback and lead-quality trends to improve campaigns
- Create targeted email campaigns and segment customer databases
- Work with leadership, sales and operations to align marketing with commercial priorities, operational capacity, seasonal demand and geographic coverage
- Improve lead capture, qualification, allocation and follow-up processes
- Assess the CRM setup and recommend practical improvements
- Report on leads, advertising spend, cost per lead, lead quality, qualification rates, quote conversion, sales outcomes, response times, follow-up activity and top-performing locations, services, offers and creative
Requirements:
- Proven experience in digital, performance or growth marketing
- Strong hands-on experience managing Meta advertising and lead-generation campaigns
- Excellent verbal communication and confidence speaking with prospective customers by phone
- Ability to build rapport, ask strong questions and guide commercially focused conversations
- Strong commercial judgement and the ability to identify genuine sales opportunities
- Experience managing leads and pipelines through a CRM
- Ability to create persuasive campaign copy and customer-facing content
- Strong organisation, initiative and attention to detail
- Ability to manage multiple brands, campaigns and priorities independently
- Highly desirable: previous experience in lead qualification, inside sales, appointment setting or customer-facing sales
- Highly desirable: experience in HVAC, trades, construction, electrical, solar, security, home services, distribution or technical products
- Highly desirable: experience marketing multi-location or nationwide businesses
- Highly desirable: experience with email marketing, campaign automation and customer databases
- Highly desirable: familiarity with Lexi/LAXXY or similar CRM systems
- Highly desirable: experience marketing to both consumers and businesses
- Highly desirable: basic graphic design, video editing or content-production skills
- Highly desirable: experience targeting campaigns across New Zealand regions
- Comfortable speaking with different types of customers by phone
- Able to understand technical products and explain them clearly
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