Marketing Associate
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Job Description
Marketing Associate executing email, social media, and event marketing campaigns for RBG. Collaborating cross-functionally to enhance pipeline growth and brand awareness.
Responsibilities:
- Develop and support email marketing campaigns, including targeted outbound and nurture programs.
- Support agency in content creation for all social media platforms (LinkedIn, Facebook, Instagram).
- Support paid search and paid social initiatives.
- Support industry publications and PR releases, including coordination and asset preparation.
- Coordinate conference logistics, including shipping materials and swag to event locations.
- Ensure booth, collateral, and assets are prepared and shipped on time pre-event; support post-event follow-up including shipping, content and communication.
- Order and manage swag and promotional materials to support conferences, meetings and events.
- Assist with content creation tied to events (emails, landing pages, social posts).
- Create and support content for internal employee communications and external client communications, including templates for presentations, decks, and marketing assets.
- Support creation of campaign assets (emails, one-pagers, social copy, landing page copy).
- Support end-of-year employee and client gifting initiatives; ideation and coordination.
- Graphic design capabilities.
- Build and update landing pages in HubSpot.
- Track and report on campaign performance and execution statuses - comfortable creating tracking tools if needed.
Requirements:
- 2-5 years of experience in a marketing, communications, or coordinator role.
- Strong communicator with excellent written and verbal skills.
- Experience supporting email marketing, social media, events, and/or campaigns.
- Comfortable pivoting as priorities change; proactive and execution focused.
- Highly organized with the ability to juggle multiple projects.
- Detail-oriented, proactive and reliable with strong follow-through.
- Collaborative mindset with a bias toward action.
- Comfortable working in HubSpot (preferred), CANVA, Adobe (preferred) and common marketing tools - comfortable learning new systems.
- Salesforce experience is a plus.
Benefits:
- Health and wellness benefits
- 401k with 4% match
- Supportive, collaborative culture
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