Marketing Coordinator – Campaigns, Performance
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Job Description
Marketing Coordinator executing digital marketing campaigns for TECHNATION's Career Ready Program. Aiming to increase visibility, engagement, and participation through targeted initiatives.
Responsibilities:
- The Marketing Coordinator is responsible for executing digital marketing campaigns, content development, and promotional initiatives that increase national visibility, employer engagement, and student participation in Career Ready programs.
- This role plays a key part in driving awareness and demand through targeted digital campaigns, content strategy, and performance tracking.
- Working closely with the Social Media Coordinator and under the leadership of the Senior Program Manager (Development & Growth), the Marketing Coordinator ensures Career Ready initiatives are effectively positioned, consistently branded, and strategically promoted across Canada.
- The position requires strong execution skills in digital campaigns, web content management, and analytics, with a focus on measurable performance and continuous optimization.
- While not required, candidates are encouraged to highlight any relevant design experience or sample work within their application.
Requirements:
- Completed post-secondary education in marketing, communications, digital media, or a related field.
- Minimum of 3 years of experience in digital marketing, campaign execution, or communications.
- Demonstrated experience building and executing multi-channel digital campaigns (email, web, social, paid or organic).
- Strong understanding of audience segmentation, targeting, and campaign performance measurement.
- Excellent written and verbal communication skills with the ability to translate program objectives into compelling messaging.
- Proficiency in digital marketing tools and platforms (e.g., WordPress or similar CMS, email marketing platforms, social media management tools, analytics dashboards).
- Experience tracking and interpreting campaign performance metrics (engagement, conversion, reach, CTR, etc.).
- Basic graphic design capability (e.g., Canva, Adobe Creative Suite) to develop digital promotional materials.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Ability to work independently, take initiative, and collaborate effectively across teams.
Benefits:
- Competitive salary and benefits package
- 3 weeks of paid vacation annually
- Professional opportunities and on-the-job career growth
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