Marketing Lead – Hematology
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Job Description
Marketing Lead developing go-to-market strategies and brand plans for BeOne’s hematology products in Germany. Driving commercial performance, market insights, launches, and cross-functional initiatives for global oncology company BeOne.
Responsibilities:
- Maximize the performance of BeOne’s products in Germany
- Develop and implement the defined go-to-market strategy
- Achieve defined commercial targets using defined resources and investment budgets
- Build an image, brand vision, and awareness for BeOne and its products in the hematology market
- Develop and implement marketing strategies for current products and upcoming hematology franchise launches
- Collaborate cross-functionally to create national brand plans and tactics aligned with international brand plans, including digital tactics
- Develop national brand communications and activity plans with the Franchise Head and relevant cross-functional teams
- Identify agencies, vendors, technologies, and tools that support tactic execution
- Develop customer-centric promotional tools and materials for field force and general business use
- Generate market insights with Sales, Market Access, Medical, Business Operations, and Business Analytics stakeholders
- Support forecasting and brand budget planning and monitoring
- Organize regular trainings and updates for Key Account Managers
- Manage commercial projects, including contracts, invoicing, and communications
- Keep management informed about market changes and competitor activities relevant to strategy
- Participate in national and international scientific meetings, symposia, and workshops
- Drive business decisions centered on patient care
- Ensure compliance with ethical standards, BeOne’s Standards of Conduct, and applicable laws and regulations
- Supervise (Senior) Product Managers, working students, and external suppliers
Requirements:
- More than 5 years of qualified and successful work experience in commercial roles
- Demonstrated success in a fast-growing, entrepreneurial commercial environment
- Specific knowledge and reliable networks in the hematology market
- High social competence and capacity for teamwork
- Highly motivated, solution-oriented, and positive attitude
- Strategic, success-oriented, and commercially oriented thinking and working
- Exceptional communication and thought leadership
- Solid knowledge of hematology is mandatory
- Special knowledge and networks in lymphomas desirable
- Medical and scientific expertise
- Implementation and project-work skills
- Good English and contemporary computer skills required, including MS Office
- Fluency in both verbal and written English and German
- Any other major European language is an advantage
Benefits:
- Approximately 25% travel
- Equal opportunity employment
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