Marketing Manager
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Job Description
Marketing Manager developing client strategies and multi-channel campaigns for Evergreen Energy Partners, a virtual energy-efficiency firm. Managing budgets, analytics, and utility-program marketing performance.
Responsibilities:
- Lead development and execution of marketing strategies for Evergreen's utility clients
- Build relationships with internal and external clients and provide strategic marketing guidance
- Develop client-specific marketing strategies aligned with program goals and desired outcomes
- Prepare annual client marketing plans and budgets
- Collaborate with copywriters, designers, web developers, and marketing team members on campaigns
- Create project briefs covering goals, objectives, audiences, deliverables, and supporting information
- Coordinate technical and background content from program teams
- Review creative projects for client needs and brand standards and coordinate reviews
- Manage and report on contracted marketing budgets
- Plan and optimize campaigns across email, web, paid search, digital advertising, and social media
- Use customer, CRM, and web data to develop audience segments, map customer journeys, and identify engagement patterns
- Establish KPIs and evaluate attribution, conversion, and ROI using analytics and automation platforms
- Translate campaign and audience data into recommendations to improve marketing effectiveness
- Manage projects, timelines, and deliverables using project management software
- Develop energy-efficiency industry knowledge and provide consulting services with program teams
- Perform other duties and ad hoc projects as assigned
Requirements:
- Strong client service, strategic thinking, and positive working relationships
- Reliability, strong attention to detail, responsiveness, and clear, timely communication
- Strategic thinking and ability to translate client and program goals into practical marketing recommendations
- Ability to collaborate while independently managing priorities, decisions, and follow-through
- Ability to adapt to changing workloads, client needs, and short-notice requests
- Creativity, sound judgment, curiosity, and willingness to learn energy efficiency concepts
- Strong organization and ability to manage multiple priorities, interruptions, and changing schedules
- Excellent consulting, presentation, relationship-building, and written and verbal communication skills
- Ability to work autonomously and make sound decisions using discretion and creative problem-solving
- Demonstrated project ownership and consistent follow-through
- Ability to present concepts to clients and work effectively with cross-functional team members
- Intermediate to advanced proficiency in Microsoft Office
- Familiarity with Adobe, digital media, analytics, marketing automation, CRM, and project management tools preferred
- Strong background in digital marketing, audience insights, consumer analytics, and campaign performance measurement preferred
- Bachelor's degree from an accredited college or university with major coursework in marketing or a related field preferred
- Seven to ten or more years of experience in marketing and client management
- Experience in the energy efficiency industry or another technical industry is a plus
- Experience developing marketing plans and budgets and reporting campaign performance to clients
- Experience managing multi-channel digital campaigns and using data to guide strategy and optimization
- Valid driver's license, dependable transportation, and verifiable insurance
- Must reside in Washington, Oregon, Wyoming, Idaho, or Utah
- Must pass a pre-employment drug screen
- Pre-employment background check
- Solid internet connection, dedicated and fully equipped home office, and reliable phone
- Occasional evening, early morning, and weekend availability
- Travel for Evergreen and client meetings
- Must be able to sit for extended periods and perform repetitive computer work
- Must be able to see and hear to gather and enter information and respond to inquiries
- Occasionally lift, push, pull, or carry materials up to 10 pounds
- Drive and climb stairs as needed for work-related travel and activities
Benefits:
- Medical, dental, and vision plan
- Disability and life insurance
- 401(k) company contributions
- Generous paid time off (PTO)
- $500 provided annually when you take a week-long vacation
- Discretionary performance-based bonuses
- Professional development funds
- 100% virtual company
- Paid volunteer day
- Fun team outings and events
- Computer, two monitors, monitor stand, speakers, webcam, docking station, wireless keyboard and mouse, and surge suppressor provided
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