Senior Marketing Manager
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Job Description
Senior Marketing Manager owning Instacart's Canadian consumer marketing strategy. Leading integrated campaigns, partnerships, influencer content, localization, and budget tracking.
Responsibilities:
- Develop and gain executive alignment of the Canada marketing strategy
- Execute the marketing strategy as the single DRI with cross-functional teams and agencies
- Own Canada brand partnerships and agency relationships
- Support existing partnerships and recommend new opportunities
- Provide consumer, category, and competitive insights to inform Canadian brand and business growth
- Own the Canadian influencer program and produce local content in partnership with media and agency teams
- Ensure campaigns and content for Canadian consumers are accurate, culturally relevant, and on brand
- Apply localization expertise across owned and paid content
- Track the Canada monthly marketing budget accurately and on time
- Report to the Director, Consumer Growth & Partnerships Marketing
Requirements:
- 10+ years of progressive experience in brand marketing and integrated campaign marketing
- Preferably experience within a US-based consumer tech company navigating Canada as a distinct market
- Ability to develop marketing strategy and translate business goals into compelling brand narratives and breakthrough campaigns
- Deep fluency in brand and campaign marketing mechanics, including strategic and creative briefs, channel and agency partnerships, execution, and measurement
- Strong written and verbal communication skills
- Comfortable presenting and defending strategy to VP and C-suite stakeholders
- Deep understanding of Canadian culture and market nuance, including regional differences and experience reaching consumers in Quebec
- Ability to build consensus and lead diverse cross-functional teams
- Bachelor's Degree or equivalent practical experience
- Familiarity with Québécois culture and bilingual English/French are preferred
Benefits:
- Flexible work location: home, office, or favorite coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits
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