Managing Director – Global Web Marketing
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Job Description
Managing global web marketing, governance, and AI-ready platforms for Humane World for Animals. Leading teams and strategies that support fundraising, advocacy, accessibility, and trust.
Responsibilities:
- Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs
- Manage web marketers, agencies, and external resources for redesigns, rebuilds, platform improvements, and maintenance
- Develop a long-term platform stability and optimization roadmap focused on accessibility, performance, and conversion efficiency
- Architect the overarching web content framework and governance model
- Lead the team responsible for maintaining cohesive, integrated user experiences across websites
- Manage and develop the web marketing team, including hiring, training, workload management, performance reviews, goal setting, and professional development
- Collaborate with senior leadership to establish a multiyear global web strategy
- Oversee enterprise-level web governance, policies, global content strategy, website requests, and the complete website lifecycle
- Define tools, assets, and budgets needed to maintain web properties
- Evaluate, report on, and improve website effectiveness using conversion, usability, performance, and mission-clarity metrics
- Ensure website measurement and reporting support fundraising, advocacy, mission, and brand consistency
- Ensure content follows internal brand style guidelines and content best practices
- Evaluate and implement emerging technologies, including AI discovery and search developments
- Provide strategic web marketing guidance and participate in organization-wide efforts
- Stay current with web platform, digital governance, and nonprofit digital strategy trends
Requirements:
- Bachelor's degree in English, Communications, Marketing, or another relevant field, or equivalent work experience required
- At least 10 years of experience in marketing, with a concentration on web platforms required
- Minimum of 5 years of management experience required
- Experience executing online content strategies focused on clarity, authority, and conversion effectiveness rather than traffic growth alone
- Demonstrated AI literacy, including understanding how AI-driven systems affect content discovery, attribution, accuracy, and trust
- Experience supporting nonprofit organizations strongly desired
- Experience partnering with online advocacy and fundraising teams to support conversion and trust building
- Experience with content management systems, online conversion tools, web analytics tools, and project management systems
- Engaging Networks and Drupal experience a plus
- Proficiency with Google Analytics and Google Search Console
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge preferred
- Ability to lead skilled web professionals and set a strategic vision prioritizing trust, reliability, and conversion readiness
- Strong problem-solving skills
- Solid understanding of basic HTML required
- Knowledge of staff management practices and ability to establish accountability and expectations
- Excellent organizational, planning, and time management skills
- Critical thinking and analytical skills
- Excellent written and oral communication skills
- Creativity, initiative, and self-direction
- Ability to work independently and delegate effectively
- Ability to build and maintain cross-organizational relationships
- Attention to detail and commitment to high-quality outcomes
- Familiarity with and interest in animal protection issues strongly desired
- Ability to work Eastern Time hours and maintain flexibility for other time zones and occasional work outside standard business hours
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