Marketing Lead
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Job Description
Marketing Lead scaling Vestd’s India marketing for its equity management platform. Owning go-to-market, demand generation, brand, partnerships, marketing operations, and growth reporting.
Responsibilities:
- Own the India go-to-market strategy in alignment with global marketing objectives
- Lead the Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints
- Own website strategy, SEO, content roadmap, and conversion optimisation
- Plan and execute integrated paid, organic, email, social, and partner campaigns
- Develop product positioning, messaging, sales enablement assets, and launch campaigns for Vestd’s equity management platform
- Own HubSpot workflows, lead lifecycle management, lead scoring, campaign attribution, and marketing reporting
- Report on pipeline, campaign effectiveness, and ROI to India and UK leadership
- Build partnerships with ecosystem players, industry bodies, investors, and strategic allies
- Lead corporate communications, executive thought leadership, PR, analyst and media relations, speaking opportunities, CXO roundtables, and webinars
- Own the marketing budget, quarterly planning, resource allocation, and investment prioritisation
- Lead annual marketing planning and quarterly business reviews
- Build a consistent pipeline of qualified leads and improve brand awareness, website performance, campaign ROI, partnerships, community engagement, marketing automation, and reporting
Requirements:
- 12+ years of experience leading the marketing function
- Ability to build marketing programmes that maximise visibility across AI search and generative discovery platforms
- Proven track record across brand, qualified demand, content, paid media, and marketing operations
- Experience building a marketing engine that drives awareness, engagement, and qualified demand
- Hands-on experience with HubSpot or an equivalent marketing automation platform
- Experience with Google Ads and LinkedIn Ads, including budget management and performance reporting
- Experience owning a marketing budget and reporting pipeline and ROI outcomes directly to senior leadership
- Ability to optimise AI tools in day-to-day marketing work, including content drafting, campaign awareness, and reporting automation
- Impeccable attention to detail and high accuracy
- Outstanding written and verbal communication skills
- Ability to work effectively across UK and India teams and time zones
- Ability to thrive in a remote-first, distributed environment
- Suitable quiet working space, appropriate desk/table and chair, and reliable internet connection
- Primarily India-based and eligible to work in India
- Startup or scale-up experience, knowledge of shares/share schemes/equity compensation, experience hiring and leading a marketing team, and experience marketing to SME founders or finance leaders are nice to have
Benefits:
- Equity as part of compensation
- Remote-first working arrangement
- Autonomy during the working day
- Flexible environment supporting work/life balance
- Employee Stock Ownership Plan (ESOP), after the qualifying period
- Monthly recognition scheme
- Support with home working equipment
- Personal training and development budget
- Private medical insurance, after the qualifying period
- Attendance at twice-yearly in-person get-togethers
- Twice-yearly team retreats, potentially including an overnight stay
- Regular team and company socials
- 25 days annual leave plus one extra day per year of service, up to five days
- Employer-provided hardware and software
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