Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Manager at Blindside Networks responsible for driving growth for BigBlueButton. Leading demand generation efforts while ensuring effective market positioning and campaign optimization.
Responsibilities:
- Demand generation & paid acquisition
- Build attribution infrastructure: know which channels are actually producing qualified leads
- Audit and optimize the full lead journey from click to contact form to conversion
- Stand up and manage paid campaigns across Google and LinkedIn — our first structured investment in this channel
- Position and punch through the noise to get our message: there is a better way to deliver online classes IF you measure the right metrics.
- Develop a content calendar that reflects our pedagogical positioning, not feature lists
- Own SEO strategy and execution, working with existing content assets
- Define and track the metrics that matter: CPL, CAC, channel mix, conversion rates
- Build a monthly reporting cadence that informs product and sales decisions, not just marketing ones
- Use AI tools to accelerate campaign creation, testing, and iteration
- Translate product capabilities into clear, outcome-driven messaging
- Identify opportunities to embed marketing into the product experience (onboarding, activation, education)
- Support co-marketing with Moodle Partners (we have over thirty of them), Instructure (Canvas), and emerging DACH partners
- Create campaign assets that channel partners can use to drive their sales (and as they share revenue with us, our sales as well)
Requirements:
- Demonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenue
- Hands-on paid acquisition experience: Google Ads and/or LinkedIn, with real budget ownership
- Comfort operating without a large team beneath you
- Experience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer language
- Strong signal Experience marketing open-source software or developer/technical products
- Familiarity with the education sector (K-12, Higher Ed, or corporate L&D)
- Experience building from scratch: first marketing hire, early-stage team, or greenfield channel
- Able to write with your own voice (we value people who can write, not just prompt).
Benefits:
- Blindside Networks values diversity and is committed to fostering an environment of inclusion. We are proud to accommodate individuals with disabilities throughout the recruitment and selection process.
Similar Jobs
Marketing Lead – EMEA
EMEA Marketing Lead managing events and partner marketing for ecommerce intelligence platform. Adapting US marketing strategies for EMEA audiences with a focus on engagement and pipeline contribution.
Partnership Marketing Manager
Partnership Marketing Manager at Fieldguide, building partner marketing programs from the ground up in a remote-first SaaS company. Focused on strategic planning and partner enablement.
Associate Director, Digital Acquisition Marketing
Associate Director of Digital Acquisition Marketing leading growth strategies in Texas. Focusing on acquisition channels for individual and family plans and commercial clinic volume.
Telemarketing Representative
Telemarketing Representative contributing to sales of Henry Schein products through outbound calls and inbound lead handling. Sales-driven role requiring strong communication and multitasking skills.
Director, Omnichannel Marketing
Director of Omnichannel Marketing at Crinetics, a pharmaceutical company, designing and executing marketing strategies for patient engagement. Leading cross-channel campaigns while ensuring compliance with regulations.
Director of Regional Marketing – N. America
Director of Regional Marketing managing field marketing and events for nCino. Leading a team to drive measurable pipeline contribution and revenue impact in the North American market.
Marketing Automation Analyst
Marketing Automation Analyst supporting email marketing initiatives through Salesforce Marketing Cloud at CLEAResult. Focused on building, deploying, and analyzing email campaigns.
Asesor de Ventas - Entel Remarketing
Teleoperador de televentas remarketing en Entel manejando portabilidad de operadoras. Ventas y seguimiento de servicio con enfoque al cliente.
Senior Solution Marketing Manager
Senior Solution Marketing Manager driving solution positioning and storytelling in AI for enterprise clients. Translating technical capabilities into business value and revenue-driving materials.
Design and Marketing Specialist
Design & Marketing Specialist developing visually compelling marketing materials for CaRMS. Collaborating on brand-aligned communications and managing digital marketing assets.
Marketing Manager
Marketing Manager with Lemio creating and executing content and community-building strategies for a tech startup. Collaborating directly with founders on impactful projects promoting mental health awareness.
Marketing Manager
Marketing Manager at New Law Business Model managing high-converting funnels for events and social communities. Focused on leveraging AI to generate qualified leads for 800+ members.
Senior Director, Agent Workforce Cloud
Senior Director driving market expansion of Calix SaaS solutions in product marketing. Collaborating with teams to establish strategic offer positioning and customer engagement.
Senior Proposal and Marketing Coordinator
Proposal Coordinator managing RFQ/RFP submissions for NORESCO, part of Carrier Global Corporation. Leading proposal execution and crafting compelling narratives for sustainability projects.
Marketing Intern
Marketing Intern at LEAP Legal Software supporting email campaigns and social media in a dynamic LegalTech environment. Opportunity to learn about the legal software industry through hands-on experience.
Associate Channel Marketing Manager
Associate Channel Marketing Manager at Jacuzzi, focusing on dealer outreach and supporting sales tools. Developing marketing strategies to boost product sales and brand loyalty within dealer networks.
Field Marketing Specialist
Field Marketing Specialist executing targeted marketing strategies and organizing trade shows for a healthcare imaging company. Collaborating with sales and regional marketing to generate leads and improve sales success.
Partner Marketing Manager
Partner Marketing Manager at Pets Best managing joint marketing efforts with partners. Responsible for campaign execution and optimization across multiple channels.
Marketing Program Coordinator
As Marketing Program Coordinator, manage customer marketing initiatives and improve campaign performance data. Work closely with teams and vendors to ensure successful program administrations.
Integrated Marketing Manager
Integrated Marketing Manager developing marketing strategies and overseeing campaigns at Lightspeed DMS. Collaborating with teams to drive awareness, engagement and credibility within the industry.