Marketing Manager – Customer Activation, Retention
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Job Description
Lead customer lifecycle strategies for First Table, optimizing activation and retention across NZ, AU, and the UK. Collaborate with cross-functional teams to enhance customer experiences.
Responsibilities:
- Lead strategy and execution across the full customer lifecycle, driving activation, retention, and reactivation.
- Build and scale multi-channel journeys across email, push, SMS, in-app, and remarketing.
- Design segmentation, personalisation, and experimentation frameworks that power growth.
- Own our lifecycle platform (Braze): architecture, governance, data hygiene, workflows, and performance.
- Partner with Product and Data to optimise activation and booking performance using triggers, insights, and experimentation.
- Connect acquisition and lifecycle activity to create a cohesive full-funnel customer experience.
- Work closely with Content and Marketing Production to shape creative and support complex lifecycle journeys.
- Guide lifecycle reporting, insights, and forecasting across markets in partnership with Data.
Requirements:
- 6–10 years in CRM, lifecycle, or growth marketing roles, ideally in high-growth digital, marketplace, or B2C environments.
- Strong, hands-on experience with Braze or equivalent platforms.
- Ability to design journeys, segments, and experiments that drive measurable commercial outcomes.
- Confident working across Product, Data, Content, and Paid teams to connect the dots.
- Strong analytical capability with the ability to convert insights into action.
- A structured, curious, and entrepreneurial mindset with high executional standards.
- Experience supporting the development or scaling of a lifecycle function (formal leadership not required).
- Nice to have: multi-market experience, CRM certifications, coaching/mentoring experience.
Benefits:
- Free First Table bookings
- Referral incentives
- Team recognition
- Regular opportunities to celebrate wins
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