Marketing Manager – EMEA, Asia Pacific
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Job Description
Marketing Manager creating integrated marketing plans and demand generation campaigns for EMEA and Asia markets in a cybersecurity company. Collaborating with cross-functional teams to drive global campaigns and optimize sales pipeline.
Responsibilities:
- Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics
- Own & drive the lead generation & nurturing activities for the region, focusing on the customer needs and progression of prospect through the funnel
- Monitor, report on and own the regional pipeline health
- Iterate the customer journey and how we address it for persona in buying centres in your region
- Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts
- Collaborate with cross-functional teams to localize campaigns or drive global campaigns, ensuring messaging resonates with target audiences in your markets
- Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals
- Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach
- Develop, own and control your own budget
Requirements:
- 7+ years of Marketing experience in cybersecurity
- Excellent written and spoken command of the English and German language, Arabic, other European or Asian language are an advantage
- Hands-on experience in developing and implementing digital marketing campaigns, with a strong understanding of MQLs and SQLs, conversion rates, and nurturing campaigns in Salesforce and Pardot; ideally certified in both platforms
- Ability to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory
- Team player
- Draw on experience in cybersecurity and make fact-based decisions
- Willingness to travel up to 25% is also required
Benefits:
- Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements
- Impactful Role: Your insights and strategies will directly influence our product direction and market success
- Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity
- Career Opportunity, Advancement and Development
- Opportunity to Work with a Leading Cybersecurity Company
- A Collaborative, Innovative, and Inclusive Team Environment
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