Marketing Operations Manager – Funnels, CRM, Automations
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Job Description
Marketing Operations Manager overseeing funnels, CRM, and automations for MaidThis. Ensuring lead management effectiveness and performance accountability within a fully remote environment.
Responsibilities:
- Ensure every lead is captured, tagged correctly, routed correctly, and followed up fast
- Fix breakdowns like missed follow-ups, wrong pipeline stages, and slow response time
- Reduce lead waste when operations capacity is tight (without breaking the pipeline long-term)
- Build, optimize, and maintain funnels and workflows inside GoHighLevel
- Maintain pipelines, triggers, automations, forms, and follow-up sequences
- Track weekly performance across lead volume, lead quality, speed-to-lead, booking conversion, and key drop-off points
- Coordinate with our paid ads vendor (Google/LSA/Meta) and ensure they have what they need to succeed
- Review weekly performance (spend, CPL/CPA, lead quality, conversion to booked jobs/hire flow)
- Run simple, fast tests that improve conversion (offer tests, landing page tweaks, form improvements, follow-up timing)
Requirements:
- Reliable laptop + strong internet (remote)
- Strong spoken English (Spanish is a plus, not required)
- Experience with CRMs, funnels, and marketing ops systems (GoHighLevel is a plus)
- Experience building automations (Zapier/Make or inside a CRM)
- Comfortable tracking numbers and reporting weekly results
Benefits:
- bonus potential
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