Marketing Operations Specialist
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Job Description
Marketing Operations Specialist managing marketing campaigns and platforms at Whisker Labs. Supporting the implementation of technologies for fire prevention initiatives in homes.
Responsibilities:
- Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.
- Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.
- Support campaign segmentation, audience targeting, scheduling, and launch coordination to ensure accurate delivery and consistent customer experiences.
- Conduct campaign QA to validate segmentation, links, creative assets, and tracking prior to launch.
- Work closely with channel owners across growth, lifecycle, content, and partner marketing to execute campaigns within marketing automation and CRM platforms.
- Support the ongoing administration and maintenance of the marketing technology stack, including CRM, marketing automation, and analytics tools.
- Build and maintain automation workflows, lists, tags, and campaign tracking structures.
- Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.
- Assist with platform integrations and system updates to ensure tools remain connected and operational.
- Document marketing operations processes and maintain internal resources for campaign execution and system workflows.
- Support the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership.
- Ensure campaigns are properly tagged and tracked to enable accurate performance reporting.
- Pull and analyze campaign performance data across marketing channels.
- Help identify trends, insights, and optimization opportunities based on campaign results.
- Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions.
- Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.
- Support improvements to how marketing campaigns are planned, executed, and tracked across teams.
- Maintain documentation for campaign workflows, naming conventions, and marketing operations standards.
- Coordinate with cross-functional partners including Product, Partnerships, Operations, and Sales to support campaign launches and program execution.
- Contribute to operational improvements that increase marketing efficiency and scalability.
Requirements:
- 2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign management
- Experience working with marketing automation or CRM platforms (e.g., HubSpot, ActiveCampaign, Marketo, Salesforce, or similar)
- Experience working in marketing analytics or BI tools such as Looker, Tableau, or similar platforms.
- Strong attention to detail and comfort managing campaign setup, segmentation, tracking, workflows, and data structures
- Experience supporting ecommerce or digital marketing programs across platforms such as Shopify, Amazon, Meta, or Google.
- Ability to manage multiple campaigns and priorities simultaneously
- Strong analytical thinking and ability to interpret marketing performance data.
- Working proficiency in Excel and PowerPoint
- Experience with project management tools like Asana, Monday.com, ClickUp, or similar
- Basic HTML/CSS knowledge to support QA
Benefits:
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
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