Marketing Automation Specialist
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Job Description
Marketing Automation Specialist improving email engagement for technology solutions company. Collaborating across departments to execute campaigns and capture leads effectively.
Responsibilities:
- Handles the day-to-day function of the automation channel as well as fostering improvement and growth
- Works with multiple departments to meet their communication needs
- Executes company and vendor partner email promotion and communication activities
- Implements email marketing campaigns
- Works with Creative to craft engaging communications
- Analyzes campaign performance and makes adjustments as needed
- Assists Manager, Marketing Automation to plan, analyze, and execute marketing automation strategy
- Improves the overall quality of email databases and increases their size
- Oversees the email deployment schedule
- Remains up-to-date with email marketing developments, technologies, and best practices
- Ensures optimal lead generation from capture to analysis of results
Requirements:
- Hands-on use of email marketing platform Marketo
- Advanced Microsoft Office skills, especially Excel with ability to create complex spreadsheets using formulas, including v-lookup, and pivot tables
- Working knowledge of creating and implementing lead capture forms
- Basic understanding of Marketing Automation solutions
- Basic understanding of website architecture and basic web development skills, including HTML/CSS and CMS systems, with ability to engage with the development team
- Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns
- Analytical skills with ability to monitor email channel performance, quantify and identify areas for improvement
- Analytical (data-driven) approach to plan, execute, and review email and lead generation improvement projects
- Collaboration skills with ability to work with external vendors and internal cross-functional teams
- Communication skills with ability to interact effectively with all levels of the organization
- Organizational and project management skills with ability to plan and implement website changes
- Multi-tasking skills with ability to manage different projects at various stages of development
Benefits:
- Medical insurance
- 401k plans
- Free therapy visits
- Mental health coaching and tools
- Meditation resources
- Generous paid time off package including vacation and care time
- Wellness and Volunteer Time Off days
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