Senior Manager, Marketing Operations – Demand Enablement
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Job Description
Senior Manager of Marketing Operations at Careerminds optimizing HubSpot for efficient lead management and demand generation. Overseeing marketing systems and ensuring campaign success in a remote environment.
Responsibilities:
- Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation
- Lead CRM migration, integration, and system consolidation efforts
- Ensure accurate lead capture, attribution, and routing across all channels
- Own UTM strategy and governance, partnering with web, paid, and SEO teams
- Build and maintain campaign infrastructure (lists, workflows, forms, tracking)
- Own and build email nurture programs
- Enable and operationalize all outbound email execution in HubSpot
- Maintain data hygiene, compliance, and system scalability
- Partner with sales to ensure seamless lead handoff and follow-up processes
- Own and manage content syndication partnerships
- Drive performance across syndication programs
- Own AI SDR program execution
- Monitor and improve conversion rates
- Establish and maintain clear reporting on pipeline contribution and program performance
- Act as the central owner of marketing systems and campaign execution infrastructure
- Support events, customer success, and marketing teams with HubSpot-driven execution
- Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility
Requirements:
- 6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment
- 3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting
- Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns)
- Experience working through CRM migrations or system consolidations strongly preferred
- Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success)
Benefits:
- Flexible work arrangements
- Professional development opportunities
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