Senior Marketing Operations Manager
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Job Description
Sr. Marketing Operations Manager at TCP Software strengthening the marketing operations foundation while evolving MarTech stack for better performance and support.
Responsibilities:
- Own and improve the systems, processes, and data that support marketing execution and performance measurement.
- Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel.
- Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs.
- Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams.
- Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI.
- Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline.
- Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.
- Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy.
- Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization.
- Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.
- Translate data into insights and recommendations that help improve marketing performance and support better decision-making.
Requirements:
- 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role.
- Strong hands-on experience with Salesforce and Marketo is required.
- Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting.
- Experience with LeanData and Demandbase is preferred; experience with similar tools is also valuable.
- Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations.
- Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.
- Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices.
- Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value.
- Clear understanding of how AI can be applied in marketing operations to improve relevance, efficiency, and performance.
- Strong analytical, problem-solving, and project management skills.
- Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders.
- Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel, no more than 10%.
Benefits:
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life set up you need to be successful.
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