Marketing Operations Manager
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Job Description
Marketing Operations Manager optimizing marketing systems and processes at Health-Tech company SmithRx. Enhance lead quality and reporting for better visibility into core business metrics.
Responsibilities:
- Contributing to the selection and implementation of future marketing technologies by helping to define use cases and necessary integrations (particularly with Salesforce)
- Implementing and maintain processes and usage of martech stack
- Becoming an expert in all aspects of the MAP and ensuring the marketing org is using it to maximum advantage
- Continuing to build and maintain the logic that ensures leads, contacts and accounts are getting to the right sales reps at the right time
- Bringing in new systems to ensure complete datasets to help route leads and companies to the correct campaigns
- Owning the end-to-end process for lead ingestion, specifically managing the cleaning and uploading of high-volume lead lists from industry events and webinars
- Supporting the marketing team in running campaigns and automation programs
- Measuring and reporting on impact, identifying areas for improvement
- Being a strategic partner to all stakeholders including peers across the sales and marketing
- Consistently improving SmithRx's processes and playbooks
Requirements:
- B2B Tech marketing experience with 3-5 years of admin experience with Marketo, Salesforce, and other software tools
- Adaptability to succeed in a fast-moving, fluid environment as one of the first marketing team members at SmithRx
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead nurturing, segmentation, personalisation, and other lead/customer management practices.
- A good understanding of database structure, data hygiene, analytics, and attribution.
- Detailed oriented
- Curious
- Proactively mention your feelings about pepperoni pizza in your interview
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Excellent project management and documentation skills
- Technically capable, excellent communicator, and bias for action to improve processes.
- San Francisco Bay Area candidates preferred.
Benefits:
- Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
- Flexible Spending Benefits
- 401(k) Retirement Savings Program
- Short-term and long-term disability
- Discretionary Paid Time Off
- Paid Company Holidays
- Wellness Benefits
- Commuter Benefits
- Paid Parental Leave benefits
- Employee Assistance Program (EAP)
- Well-stocked kitchen in office locations
- Professional development and training opportunities
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