Marketing, SDR Operations Manager
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Job Description
Marketing Operations Manager at Hightouch optimizing marketing, SDR, and demand generation workflows. Ensuring seamless operations and actionable insights for pipeline and revenue enhancement.
Responsibilities:
- Own SDR & Marketing reporting and performance analytics, building on existing foundations to deliver more actionable insights.
- Troubleshoot and maintain key SDR workflows across prospecting, sequencing, and lead follow-up.
- Manage event lead uploads and post-event data processing, reducing the coordination burden between Field Marketing and Demand Gen.
- Own lead routing & scoring logic and continuously refine rules to ensure fast, accurate distribution to the right reps.
- Build and optimize enrichment and outreach workflows in Clay to automate prospecting, lead scoring, and account research.
- Identify and execute process improvement opportunities across SDR, Demand Gen, and ABM programs.
Requirements:
- 4-6+ years of experience in Marketing Operations, Revenue Operations, or a related GTM Ops role, ideally at a B2B SaaS company.
- Strong working knowledge of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce preferred), and Clay.
- Hands-on experience with lead routing, lead scoring, campaign attribution, and list management.
- Comfortable working across multiple stakeholders (SDR, Demand Gen, Field Marketing, PMM) and juggling competing priorities.
- Detail-oriented and process-driven, with a bias toward building repeatable, scalable workflows.
- Strong analytical skills — you're comfortable pulling data, building reports, and translating findings into recommendations.
- Self-starter mentality; you see gaps and fix them without waiting to be asked.
Benefits:
- Meaningful equity compensation in the form of ISO options
- Early exercise and a 10 year post-termination exercise window
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