Marketing Specialist, Campaigns – Operations
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Job Description
Marketing Specialist executing email, digital, social, web, and event campaigns for behavioral healthcare provider Guidelight Health. Managing CRM operations, tracking, calendars, and campaign performance.
Responsibilities:
- Execute multi-channel marketing campaigns across email, paid digital, organic social, web, and events
- Build, schedule, and manage newsletters, lifecycle and nurture sequences, and campaign-specific email programs
- Administer CRM and marketing automation platforms, including HubSpot, and manage lists and basic segmentation
- Maintain the marketing calendar and coordinate campaign timelines, dependencies, and stakeholders
- Ensure accurate tracking, tagging, and attribution across marketing touchpoints
- Monitor campaign performance, including opens, clicks, and conversions, and flag improvement opportunities
- Support email deliverability, list hygiene, and CAN-SPAM and opt-in/opt-out compliance
- Maintain marketing templates, checklists, and process documentation
- Support marketing project intake and route requests from Outreach, Intake, People, and Clinical teams
- Assist with website content updates and campaign landing page builds
- Propose new campaigns, process improvements, and content ideas
- Perform other reasonable duties as assigned
- Report to the Director of Marketing and execute against briefs and timelines set by the Senior Manager, Brand & Marketing
Requirements:
- 2–4 years of experience in marketing, communications, or a related coordination/operations role (required)
- Experience building, scheduling, and managing email marketing programs
- Bachelor's degree in marketing, communications, business, or a related field
- Hands-on exposure to a marketing automation/CRM platform such as HubSpot
- Strong organization, attention to detail, and follow-through on multiple concurrent tasks
- Clear written communication skills and comfort presenting simple performance summaries to a manager
- Demonstrated initiative through process improvement, idea proposals, or projects beyond assigned work
- Comfort with light design tools such as Canva and basic web content management systems
- Eagerness to learn campaign strategy and operations and grow into a manager-level role
Benefits:
- Medical, dental, vision, HealthJoy unlimited therapy, UHC wellness program, HSA/FSA options, and pet insurance
- Responsible PTO for full-time and part-time employees
- 401(k) with company match
- All licensing fees covered, including opportunities for cross-licensure when applicable
- Annual stipend for tuition reimbursement, ongoing education, or CEUs
- Structured clinical supervision toward licensure for pre-licensed clinicians
- Best-in-class supervision grounded in Guidelight’s state-of-the-art PHP/IOP curriculum for clinicians
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