Media Buyer

Posted 1ds ago

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Job Description

Meta Media Buyer scaling profitable $1M-plus monthly Facebook and Instagram campaigns for Brello Health, a wellness brand simplifying access to compounded medications. Testing creative, audiences, offers, and landing pages while protecting performance and profitability.

Responsibilities:

  • Manage and optimize Meta advertising campaigns across Facebook and Instagram
  • Oversee monthly advertising budgets of $1 million or more
  • Scale campaigns while protecting profitability and performance targets
  • Develop campaign structures aligned with acquisition and revenue goals
  • Conduct continuous creative, audience, offer, placement, and landing-page testing
  • Analyze performance using ROAS, MER, CPA, CAC, LTV, CVR, and contribution margin
  • Identify performance trends, opportunities, and risks before they materially affect results
  • Collaborate with creative teams to develop high-performing concepts, hooks, messaging, and formats
  • Translate campaign data into clear creative briefs and testing priorities
  • Monitor attribution and tracking to ensure accurate performance reporting
  • Prepare regular reports with insights, conclusions, and specific recommendations
  • Stay current with Meta platform updates, advertising policies, and media-buying best practices

Requirements:

  • Personally managed at least $1 million per month in Meta ad spend
  • Demonstrated ability to scale Meta campaigns profitably
  • Case studies showing results at the required spending level
  • Advanced knowledge of Meta Ads Manager
  • Strong understanding of campaign structure, bidding, attribution, audience strategy, and creative testing
  • Experience managing direct-response or performance-marketing campaigns
  • Strong analytical and problem-solving abilities
  • Ability to make informed decisions quickly in a high-spend environment
  • Excellent organization, communication, and reporting skills
  • Preferred: experience in e-commerce, lead generation, or another high-volume acquisition business
  • Preferred: experience with YouTube, Vibe.co, or Amazon advertising
  • Preferred: familiarity with GA4, Shopify, Triple Whale, Northbeam, Hyros, or similar analytics platforms
  • Preferred: experience working closely with creative strategists, designers, video editors, and copywriters
  • Preferred: knowledge of landing-page optimization and conversion-rate optimization
  • Applicants must provide detailed case studies with campaign and profitability evidence
  • Applications without case studies demonstrating profitable management of at least $1 million per month in Meta ad spend will not be considered
  • Applicants must be legally authorized to work in the United States without current or future sponsorship
  • Brello does not provide employment visa sponsorship now or in the future

Benefits:

  • Equal Opportunity Employer committed to a diverse and inclusive workplace
  • Accommodations available during the application or interview process