Mid-Level Product Marketing Analyst
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Job Description
Analista de Marketing de Produtos Pleno responsible for strategic product positioning and growth at LWSA. Collaborating across teams to enhance product offerings.
Responsibilities:
- Positioning and Messaging: Develop and refine the value proposition, competitive positioning, and key messages to differentiate products in the market and ensure alignment across the conversion funnel through to adoption.
- Pricing and Packaging: Conduct value and competitive analyses to recommend adjustments and optimizations to pricing structures and product plan packaging with the goal of increasing new sales.
- Go-to-Market (GTM): Lead planning and execution of launches for new products and features (GTM), ensuring readiness and alignment across all involved teams.
- Analytical Insight and Optimization: Use performance and user behavior data to identify gaps and opportunities in the funnel. Special focus on applying Product-Led Growth (PLG) strategies to optimize conversion of trials/freemium users into paying customers.
- Sales Enablement: Develop materials, campaigns, and training that enable the sales team to effectively offer the products.
- Direct Interface with Product: Act as the voice of the market and the customer, providing continuous insights (competitive intelligence and trends) to influence the product roadmap and evolution.
- Direct Interface with Marketing: Collaborate with Marketing and Performance teams to ensure marketing campaigns accurately reflect product positioning and meet acquisition objectives.
Requirements:
- Strategic Expertise: Hands-on experience defining product positioning, pricing, and repackaging.
- Advanced Analytical Insight: Ability to collect, analyze, and interpret funnel, market, and customer data to inform strategic Product Marketing (PMM) decisions.
- Knowledge of PLG and GTM: Experience executing Go-to-Market strategies and applying Product-Led Growth tactics.
- Interpersonal Skills: Proven ability to collaborate and communicate effectively with Product, Sales, and Marketing teams.
- Tools: Proficiency in Excel/Google Sheets. Experience with GA 360 and Tableau is a plus.
Benefits:
- Medical insurance
- Dental insurance
- Transportation voucher or free parking
- Free shuttle service from João Dias terminal to Locaweb
- Meal/food allowance
- Home office allowance
- Childcare assistance
- Life insurance
- Gympass
- Paid vacation & related benefits
- Complimentary coffee stations
- On-site massages and workplace exercise sessions
- Relaxation room with TV, pool table, card games, table tennis, video games, and bean bags
- Day off
- Annual PPR (performance-based bonus)
- Health and wellness program
- Partnerships with educational and leisure institutions
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