Middle Growth Marketing Manager
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Job Description
Middle Growth Marketing Specialist at Promova focusing on marketing funnel optimization and experiments to drive growth. Collaborating on analytics and insights-driven marketing strategies.
Responsibilities:
- Build, launch, and improve marketing funnels and landing pages to increase conversion and revenue
- Analyze performance metrics, track key trends, and turn data into clear growth opportunities
- Run growth experiments end-to-end — from hypothesis generation and testing to validation and scaling
- Monitor competitors and market trends to identify new ideas and benchmarks
Requirements:
- 1+ year of experience in a PMM or GM role
- Previous experience in User Acquisition Management (UAM) with Meta Ads and Google Ads would be a great plus
- Funnel & CRO expertise: Independent management and optimization of key funnel stages (ad -> LP/funnel -> paywall -> product); designs and runs complex A/B tests
- Advanced analytics & tracking: Performing deep-dive analyses in Amplitude, Tableau (or similar), setting up and troubleshooting event tracking, evaluating metrics and trends
- Experimentation & growth modeling: Building hypotheses, prioritizing experiments, interpreting results, and scaling high-impact growth initiatives
- Market & competitor research: Conducting independent research on market trends, competitors, and best practices; applying insights to growth strategy
- Cross-platform performance knowledge: Proven collaboration with User Acquisition Managers and Creative Marketers; Understanding UA approaches across multiple channels (Meta, Google Ads, etc.) and supporting launches of new initiatives or products
- English Level - B1+
Benefits:
- compensation for additional training at external events and seminars
- access to a large electronic library
- paid online courses and conferences
- Promova English Group
- English Classes
- Promova Speaking Club
- access to Promova Premium
- work remotely from any safe location worldwide
- flexible work schedule
- 20 paid vacation days per year
- an unlimited number of sick days
- medical insurance coverage
- mental health support
- power station reimbursement
- employee discounts and special benefits for remote employees
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