Paid Media Specialist
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Job Description
Paid Media Specialist managing Meta Ads campaigns and optimizing WordPress landing pages. Collaborating remotely within a digital marketing team across LATAM regions.
Responsibilities:
- Build, launch, and optimize Meta (Facebook & Instagram) ad campaigns
- Manage Google Ads campaigns as a secondary priority
- Create, update, and optimize WordPress landing pages aligned with paid campaigns
- Design and maintain high‑converting landing page experiences
- Ensure alignment between ads, messaging, and landing page user experience
- Manage campaign performance, testing, and optimization cycles
- Collaborate closely with internal team members on campaign strategy and execution
- Track tasks and progress using tools such as Slack and Asana
- Maintain clear documentation and communication on campaign status and timelines
- Manage multiple campaigns and priorities simultaneously
- Provide input on growth opportunities, new campaigns, and expansion initiatives
Requirements:
- 3+ years of hands‑on experience managing Meta Ads campaigns
- Proven experience working with Google Ads
- Strong experience managing WordPress websites and landing pages
- Experience designing or contributing to landing page layouts and user flows
- Ability to show past campaign examples (lead‑based or product‑based)
- Experience managing different campaign sizes and ad spend levels
- Strong organizational skills and ability to follow structured plans
- Excellent written communication skills and comfort with async collaboration
- Ability to work independently and take ownership of deliverables ** Nice to Have**
- Design experience using tools like Figma or Canva
- Knowledge of conversion rate optimization (CRO) best practices
- Experience in growth marketing or scaling paid media efforts
- Previous work in fast‑paced digital marketing environments
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