Partner Enablement Manager, GTM
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Job Description
Driving partner-sourced revenue as Partner Enablement Manager for Cresta’s AI-enhanced contact center platform. Collaborating with cross-functional teams to design enablement programs.
Responsibilities:
- Design and deliver structured onboarding programs that quickly ramp new partners on Cresta’s product, value proposition, ideal use cases, and joint sales motions
- Partner closely with Partner Leadership to ensure enablement aligns with partner tiers, certifications, and GTM priorities
- Standardize and reinforce how partners position Cresta throughout the joint sales cycle—from discovery and solution alignment to executive conversations and close
- Enable partners on key elements such as qualification, use-case mapping, competitive positioning, and multi-threading in complex enterprise environments
- Deliver ongoing partner training through live sessions, workshops, and scalable content (e.g., playbooks, certifications, recorded enablement)
- Work with Product Marketing to develop partner-specific enablement assets from existing direct sales materials, including pitch decks, talk tracks, objection handling, competitive guidance, and persona-based messaging
- Define and track partner enablement success metrics such as partner ramp time, certification completion, partner-sourced pipeline, influenced revenue, and win rates
- Use data and feedback from the field to continuously improve programs, content, and delivery methods
Requirements:
- 5+ years of experience in Sales Enablement, Partner Enablement, Sales, Alliances, or a related role in a fast-paced B2B SaaS environment
- Strong understanding of partner ecosystems, including channel, SI, technology, or services partners—especially in enterprise or complex sales motions
- Proven ability to design enablement programs that scale through indirect sellers
- Strong cross-functional collaboration skills, particularly with Partner, Sales, Marketing, and Product teams
- Deep empathy for partners and a passion for helping them succeed as trusted customer advisors
- Exceptional communication and facilitation skills, both written and verbal
- Experience with modern enablement tools and platforms
- Familiarity with enterprise sales methodologies such as MEDDICC, Challenger, or Command of the Message
Benefits:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
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