Partner Marketing Manager – Senior
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Job Description
Senior Partner Marketing Manager at Cisive managing healthcare partner marketing programs and collaborations across teams to drive measurable pipeline impact.
Responsibilities:
- Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
- Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
- Identify growth opportunities across integration partners and channels and translate them into executable plans.
- Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
- Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
- Manage integrated partner launches with Product and Partnerships.
- Partner with Sales and BDR teams to create partner-specific collateral.
- Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
- Create partner-specific messaging addressing healthcare hiring realities.
- Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.
- Enable internal Sales/CS teams to leverage partners in the sales cycle.
- Measure partner impact and provide reporting to GTM leadership.
Requirements:
- 7–10 years B2B marketing experience with proven GTM impact.
- 3–5 years partner marketing experience (alliances, channel, tech partnerships).
- Healthcare industry background.
- Experience running integrated campaigns tied to revenue outcomes.
- Strong cross-functional leadership skills.
- Excellent writing and messaging skills.
- Background screening, HR tech, or compliance-adjacent experience (preferred).
- Experience marketing ATS/HRIS integrations (preferred).
- Familiarity with GPO and association marketing in healthcare (preferred).
Benefits:
- Professional office or remote environment
- Use of general office equipment
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