Performance Marketing Manager – Facebook Ads, Perspective Funnel
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Job Description
Performance Marketing Manager developing Perspective Funnels and managing Facebook Ads. Focusing on campaign structure, creatives, and continuous optimization.
Responsibilities:
- Develop Perspective funnels: strategy, structure, A/B tests and continuous optimization (forms, steps, copy, tracking).
- Manage Meta/Facebook Ads: campaign structure, audiences, budgets, creative testing and retargeting.
- Produce creatives & copy: hooks, primary text, headlines, ad variants and landing page copy; briefing/production with AI for UGC/video.
- Ensure tracking & reporting: Meta Pixel & Conversions API, event setup.
- Quality & compliance: QA checklists, consistent naming conventions, GDPR-compliant setups.
Requirements:
- Proven success in performance marketing on Meta (leadgen/recruiting/B2B), including live campaign performance evidence.
- Confident use of Perspective and a strong sense for conversion levers.
- Strong copywriting skills and regular experience developing creatives (Canva/Figma/XD; bonus: basic video editing skills).
- Solid understanding of tracking (Pixel, CAPI, GA4, UTM) and structured A/B test logic.
- Independent, reliable working style, clear communication and high execution capability.
- Nice to have: experience with Google Ads, Webflow, recruiting campaigns and B2B lead generation.
Benefits:
- Responsibility and short decision-making paths within a focused team.
- Learning & development budget plus access to internal templates, courses, SOPs and best practices.
- Performance-based bonuses tied to clear target KPIs.
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