Principal Product Manager, Consumer Digital Experience
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Job Description
Principal Product Manager owning Levi Strauss consumer engagement and personalization across digital channels. Building global roadmaps, experimentation, and AI-enabled infrastructure for markets worldwide.
Responsibilities:
- Own the consumer engagement and personalization domain end-to-end, from assessment through roadmap and shipped outcomes
- Assess current digital communications channels across global markets and identify opportunities
- Diagnose personalization maturity and define the roadmap to close capability gaps
- Lead the multi-year vision and prioritized roadmap for consumer engagement and personalization
- Manage investment trade-offs and prioritization decisions
- Make build-vs-buy-vs-partner recommendations for CDPs, recommendation/decisioning engines, communications pipelines, and orchestration tooling
- Define data and signals needed for real-time, cross-channel personalization
- Write PRDs, briefs, and requirements for engineering, data science, and product teams
- Stay close to delivery, unblock in-flight trade-offs, and remain accountable for shipped outcomes
- Determine global versus market-specific engagement and personalization strategies
- Run cross-market tests and experimentation to compare tactics and identify what generalizes
- Partner with regional and market teams on channel norms, consumer behavior, and regulatory requirements
- Build shared frameworks, strategies, and tooling for regional execution
- Define global and market-level engagement and personalization metrics
- Oversee test-and-learn agendas and analyze SQL, dashboards, and experiment results
- Align engineering, data science, design, and partner teams around prioritized investments
- Represent the domain in cross-functional planning and annual operating plan cycles
- Make investment cases for Directors and VPs, including platforms and infrastructure
- Mentor Senior PMs and PMs on personalization and lifecycle practices
Requirements:
- Bachelor's degree required
- 8+ years of experience in product management
- Direct ownership of a consumer-facing product, such as personalization or consumer engagement platforms (email, push, SMS), with global or multi-market scope
- Experience with segmentation, rules-based targeting, and ML-driven recommendations/decisioning
- Experience diagnosing personalization maturity and building business cases for CDPs, data pipelines, decisioning/orchestration layers, and build-vs-buy-vs-partner decisions
- Experience shipping connected roadmap plans, recommendations, features, or campaigns and demonstrating results
- Experience adapting product, engagement, or personalization strategy across regions or markets
- Experience partnering with data science/ML teams on personalization or decisioning models
- Expert-level fluency in AI system design, including orchestration, human-in-the-loop patterns, latency, cost, accuracy, and responsible use trade-offs
- Fluency working with SQL, dashboards, and experiment design
- Experience collaborating with engineering, data science, design, CRM/lifecycle, legal/privacy, and regional/market teams across regions and time zones
- Experience in retail, apparel, or e-commerce personalization at scale across multiple international markets
- Experience with identity resolution, data clean rooms, or cross-device matching
- Experience applying generative AI to content or creative personalization, including localized or multi-language content
Benefits:
- Base pay
- Incentive plans
- 401(k) matching
- Paid leave
- Health insurance
- Product discounts
- Total rewards package designed to help employees and families stay healthy, meet financial goals, and balance work and personal life
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