Product Manager, Marketing
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Job Description
Product Marketing Manager supporting marketing and growth of healthcare solutions in workers' compensation. Collaborating with sales and product teams to execute marketing strategies and manage events.
Responsibilities:
- Serve as a marketing partner for assigned Carisk solutions, supporting messaging, positioning, and go-to-market initiatives.
- Develop a strong understanding of each solution’s capabilities, audience, and competitive landscape.
- Collaborate with product leaders, clinical subject matter experts, and sales teams to align marketing initiatives with business priorities.
- Help translate complex clinical and operational concepts into clear, differentiated messaging.
- Ensure consistency of messaging across marketing, sales, and conference materials.
- Develop high-quality marketing and client-facing materials, including: Client presentations and stewardship decks, Sales presentations and strategic account materials, Case studies and solution one-pagers, Website and landing page content, Email campaigns and digital assets.
- Partner with internal creative and digital teams to execute marketing campaigns and initiatives.
- Manage content timelines and coordinate cross-functional input to ensure materials are accurate and delivered on schedule.
- Support sales and account teams with tailored presentations and materials that communicate Carisk’s value to clients and prospects.
- Track performance of marketing campaigns and content to identify opportunities for improvement.
- Manage Carisk’s promotional marketing inventory, including branded materials, giveaways, signage, and event assets.
- Track inventory levels, coordinate ordering and replenishment, and maintain visibility into quantities, locations, and usage.
- Support planning and preparation for major industry conferences and events by ensuring marketing materials, collateral, and promotional assets are ready and aligned with event goals.
- Coordinate shipping logistics, asset allocation, and post-event reconciliation of materials.
- Partner with sales and marketing leadership to ensure conference messaging and materials align with solution priorities and business development objectives.
- Work with vendors, procurement, and finance to manage production timelines, purchase orders, and invoices.
Requirements:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 3+ years of experience in Workers’ Compensation or similar market.
- 5+ years of experience in marketing, with a strong emphasis on product marketing and content development.
- Demonstrated ability to own and execute marketing tactics.
- Exceptional writing and storytelling skills with a portfolio of marketing content.
- Strong project management and organizational skills.
- Experience with marketing automation tools, CRM platforms, and content management systems.
Benefits:
- 10 Paid Company Holidays
- Paid Time Off
- Competitive Medical, Dental, and Vision Insurance
- Company Sponsored Life Insurance
- Supplemental Life Insurance, Short/Long Term Disability, Employee Assistance Program, Flexible Spending Account, and many other Ancillary Benefits
- 401(k) Retirement Plan with Company Match
- ClassPass Wellness Program
- Employee Discount Program
- Flexible and Hybrid Schedule Options*
- Internal Education Programs and Tuition Reimbursement Options
- Internal Advancement Opportunities
- Company-Wide Diversity and Holiday Celebrations
- Best Places to Work Award Recipient 5 years in a row!
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