Product Marketing Manager
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Job Description
Product Marketing Manager rebuilding HR product messaging and collateral for McLean & Company. Driving go-to-market strategy, sales enablement, and launches for B2B offerings.
Responsibilities:
- Develop and drive McLean & Company's product marketing practice
- Audit existing collateral across product and service lines, identifying gaps, inconsistencies, and outdated messaging
- Identify and prioritize collateral requirements in collaboration with Product Management and Design
- Rebuild and rewrite one-pagers, sales sheets, decks, and related assets product by product and service by service
- Develop differentiated value propositions for each offering
- Build messaging frameworks, including key messages, benefits, and target personas
- Ensure consistency in voice, positioning, and quality across materials
- Enable sellers to articulate competitive value, buyer mindset, and offering differentiation
- Collaborate with Sales to produce sales and marketing plays, offers, and playbooks
- Develop marketing strategy for new product launches, tiered account-based marketing programs, and packaging
- Guide marketing peers in creating social, campaign content, web copy, and derivative assets
- Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions
- Support launches of new products and services with positioning, sales enablement, and marketing materials
Requirements:
- College degree (BA/BS)
- 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS
- Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions
- Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment
- Ability to own a large volume of deliverables end to end, from audit through rebuild
- Experience partnering with Sales on go-to-market execution
- Experience working in a matrixed environment, managing change and multitasking across projects and teams
- Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR
- Experience targeting CHROs and HR leaders as customers
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