Product Marketing Manager
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Job Description
Product Marketing Manager shaping positioning and launches for Fundraise Up’s nonprofit fundraising platform. Turning complex SaaS capabilities into customer narratives, GTM content, and market intelligence.
Responsibilities:
- Run the Early Access Program for your focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases.
- Capture specific customer requirements from the field for Product Managers to incorporate into the roadmap.
- Define and continuously evolve product positioning and messaging across relevant personas.
- Transform complex product capabilities into clear, benefit-driven narratives and build deep product expertise.
- Partner with Product, Engineering, and Data Science where relevant to determine product-market fit, TAM, and opportunity cost.
- Build and lead launch strategies in partnership with the Director of Product Marketing.
- Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact.
- Own product-vs-product and roadmap-vs-roadmap competitive intelligence.
- Represent the focus area at conferences, in web content, and customer-facing materials.
- Contribute to packaging, licensing, and bundling strategy.
- Actively use AI in day-to-day work and identify opportunities for AI to reshape functional problems.
Requirements:
- 4+ years in B2B SaaS product marketing, owning end-to-end product positioning and launches.
- Product depth sufficient to take customer calls independently at the depth of the public documentation.
- Strong writing and storytelling ability paired with a strategic mind.
- Comfortable working cross-functionally in fast-moving, high-growth environments.
- Confidence leading conversations with Product, Sales, and Executive teams.
- Solid grasp of marketing funnels, sales cycles, and customer journeys.
- Data-driven, deeply curious, and motivated by purpose-driven work.
- Able to travel internationally without restriction.
- Roughly 25% travel to the US and Europe for conferences, offsites, and industry events.
- Must be able to obtain the necessary travel authorizations.
- Nice to have: experience in nonprofit tech, fintech, or growth-stage startups.
- Nice to have: relevant vertical marketing, new-capability product marketing, or technical product marketing experience depending on focus area.
Benefits:
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.
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