Programmatic Lead – User Acquisition
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Job Description
Programmatic Lead at Tilt responsible for managing and scaling user acquisition through DSP campaigns. Oversee strategy, execution, and optimization in a growing live commerce platform.
Responsibilities:
- Audit and restructure existing affiliate traffic sources (publishers, DSPs, sub-networks)
- Launch and scale in-house DSP campaigns (native, display, retargeting) across key geos
- Set clear performance benchmarks: CPA, CPFTB, ROAS, incrementality, and payback
- Build tracking, attribution, and post-back logic in collaboration with data & engineering
- Identify high-intent affiliate opportunities (content, cashback, deal, influencer)
- Manage and optimise relationships with 3rd-party affiliate agencies
- Detect and mitigate low-quality traffic, cannibalisation, and fraud
- Create weekly performance reports covering spend, cohorts, and net incremental lift
- Scale affiliate spend efficiently across £100k+/month budgets with strict payback targets
- Expand DSP buying strategies (lookalikes, sequential retargeting, creative rotation)
- Build a diversified affiliate mix to reduce platform dependency
- Negotiate commercial terms with top-performing publishers and networks
- Launch new affiliate verticals (influencer affiliates, content partnerships, loyalty platforms)
- Make product & UX recommendations to improve conversion from affiliate traffic
Requirements:
- 3+ years of experience in DSP buying, or performance partnerships
- Proven experience scaling affiliate or DSP budgets with efficient payback
- Strong understanding of attribution models, incrementality, and traffic quality analysis
- Experience managing external affiliate agencies or networks
- Comfortable working with tracking tools, postbacks, and performance dashboards
- Highly analytical with a strong commercial mindset
- Ability to work cross-functionally with marketing, data, product, and engineering
- Interest in fashion, marketplaces, or internet culture, and ability to stay relevant.
Benefits:
- 29 days off, plus Indian bank holidays
- Your birthday off, no questions asked
- Share options to become a true stakeholder in our success.
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