Regional Marketing Manager – EMEA
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Job Description
Regional Marketing Manager leading marketing initiatives and driving engagement for Cengage across EMEA. Focused on optimizing campaigns and supporting customer lifecycle processes in the education sector.
Responsibilities:
- Own and implement regional demand and engagement marketing programs
- Optimize and deliver regional marketing campaigns
- Regionalize global marketing assets to reflect local market needs
- Support thought leadership initiatives
- Deliver product usage initiatives in partnership with Customer Success
- Support retention, renewal, upsell, and cross-sell campaigns
- Partner with Sales and GTM teams to support sales readiness efforts
- Identify, manage, and maintain a pipeline of engaged customers
- Analyze and report on campaign, engagement, and pipeline performance
- Manage assigned workstreams with moderate autonomy
Requirements:
- 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a related field
- Working knowledge of demand marketing, engagement marketing, or lifecycle marketing
- Experience implementing multi-channel marketing campaigns
- Ability to regionalize and customize global marketing materials
- Strong written and verbal communication skills
- Analytical skills to support campaign reporting
- Strong collaboration skills
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Benefits:
- Inclusive workplace culture
- Professional development opportunities
- Opportunity to work with global teams
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