Reporting Analyst, Consumer Services
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Job Description
Reporting Analyst building automated marketing reports and visualizations for Power Digital’s clients. Analyzing campaign data to deliver actionable insights and optimization recommendations.
Responsibilities:
- Build and maintain automated reports for eComm, B2B, and B2C across all marketing channels
- Access and analyze data from Meta Business Manager, Google Ads, Google Analytics, and other marketing platforms
- Create and update weekly, monthly, and quarterly performance decks using data storytelling and actionable recommendations
- Conduct deep-dive analyses to uncover optimization opportunities and answer business questions
- Transform complex data into clear visualizations for clients and internal stakeholders
- Use Google Sheets and other tools for sophisticated data manipulation and analysis
- Present findings clearly while connecting data to business outcomes
- Employ AI technologies and Power Digital’s Nova ecosystem to enhance reporting and generate deeper insights
- Maintain reporting excellence, identify opportunities, address client questions, and improve reporting systems, dashboards, templates, and methodologies
- Meet KPIs including 90%+ task delivery rate and 90%+ task accuracy rate
Requirements:
- Advanced proficiency in spoken and written English
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with Meta, Google Ads, Google Analytics, and other major digital marketing platforms
- Advanced Excel/Google Sheets skills, including pivot tables and VLOOKUP
- Experience with Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts such as regression modeling and test/control analysis
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Ability to work under pressure, meet deadlines, and remain self-motivated
Benefits:
- Equal Opportunity Employer
- People-first culture valuing diversity, inclusion, and employees’ backgrounds and experiences
- No application, processing, or training fees
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