Reporting Analyst, CPG
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Job Description
Reporting Analyst creating automated marketing reports and performance insights for Power Digital, an AI-native growth firm. Translating campaign data into client recommendations across digital channels.
Responsibilities:
- Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and recommendations
- Access and analyze data from Meta Business Manager, Google Ads, Google Analytics, and other marketing platforms
- Create and update weekly, monthly, and quarterly performance decks focused on data storytelling and actionable recommendations
- Conduct deep-dive analyses to uncover optimization opportunities and answer business questions
- Transform complex data into clear visualizations for clients and internal stakeholders
- Use Google Sheets and other tools for sophisticated data manipulation and analysis
- Present findings clearly, connecting data to business outcomes
- Employ AI technologies and Power Digital's Nova ecosystem to enhance reporting and generate deeper insights
- Meet KPI targets of 90%+ task delivery rate and 90%+ task accuracy rate
Requirements:
- Proficiency in spoken and written English at an advanced level is required for this role
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
- Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
- Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts like regression modeling, test/control analysis, etc.
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Self-motivated and able to work under pressure and meet deadlines
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