Reporting Analyst, Consumer Services
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Job Description
Reporting Analyst building automated marketing reports and performance insights for Power Digital, an AI-native growth firm. Translating campaign data into client recommendations across digital channels.
Responsibilities:
- Build and maintain automated reports for eCommerce, B2B, and B2C across marketing channels
- Access and analyze data from Meta Business Manager, Google Ads, Google Analytics, and other marketing platforms
- Create and update weekly, monthly, and quarterly performance decks focused on data storytelling and actionable recommendations
- Conduct deep-dive analyses to identify optimization opportunities and answer business questions
- Transform complex data into clear visualizations for clients and internal stakeholders
- Use Google Sheets and other tools for sophisticated data manipulation and analysis
- Present findings clearly and connect data to business outcomes
- Employ AI technologies and Power Digital's Nova ecosystem to enhance reporting and generate insights
- Meet KPIs of 90%+ task delivery rate and 90%+ task accuracy rate
- Continuously improve reporting templates, dashboards, visualization techniques, analysis methodologies, and metrics
- Proactively identify opportunities, address client questions, and communicate about deliverables and timelines
Requirements:
- Proficiency in spoken and written English at an advanced level
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with Meta, Google Ads, Google Analytics, and similar digital marketing platforms
- Advanced Excel/Google Sheets skills, including pivot tables and VLOOKUP
- Experience with Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts such as regression modeling and test/control analysis
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Self-motivated and able to work under pressure and meet deadlines
Benefits:
- Equal Opportunity Employer
- People-first culture valuing diversity, inclusion, and varied backgrounds and experiences
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