Retention Marketing Automation Specialist
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Job Description
Retention Marketing Automation Specialist optimizing email, SMS, WhatsApp campaigns for e-commerce. Designing automated frameworks and improving customer engagement metrics.
Responsibilities:
- Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push
- Map and standardize email templates and HTML structure
- Build a reusable automated campaign framework
- Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.)
- Identify and expose customer attributes from Segment.io
- Improve deliverability, personalization, and performance
- Create documentation and train the team end-to-end on automation setup and deployment
- Work with Data, BI, and Engineering to ensure data quality and integrations
- Lead A/B testing and continuous optimization across journeys
Requirements:
- 5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles
- Strong HTML experience for email templating and optimization
- Python scripting experience; SQL strongly preferred
- Proven experience in eCommerce (preferably apparel)
- Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.
- Experience with CDPs (Segment.io a strong plus)
- Strong understanding of lifecycle metrics: activation, churn, LTV, conversion
- Excellent communication and documentation skills
- Advanced English
Benefits:
- 100% Remote
- USD competitive salary
- Paid time off
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