Sales Executive
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Job Description
Sales Executive at GemaPark, a UK-based SaaS company revolutionising the holiday park industry. Managing full-funnel sales processes for a cloud platform tailored to holiday parks and campsites.
Responsibilities:
- Full‑funnel ownership
- Own opportunities from first touch to close; build champions, map buying groups, and maintain accurate forecasts and CRM hygiene
- Collaborate with Marketing on campaign feedback, content gaps, and conversion improvements across the funnel
- Inbound (demand already in motion)
- Speed‑to‑lead: Respond to new enquiries and demo requests quickly (target <10 minutes during business hours) and maintain same‑day follow‑ups thereafter
- Qualify MQLs/hand‑raisers, run discovery, and deliver tailored online demos aligned to each operator’s workflows (touring, statics, glamping, multi‑park)
- Advance trials/evaluations with mutual action plans and clear next steps; manage multi‑stakeholder buying processes
- Outbound (new opportunity creation)
- Build and prioritise target account lists (single‑site through multi‑park groups) and run multi‑channel sequences (email, phone, LinkedIn, light ABM)
- Research prospects to personalise outreach with relevant problems (e.g., manual allocations, channel management pain, reporting gaps, peak‑season performance)
- Create pipeline via referrals, partner introductions, associations, events/exhibitions, and tailored micro‑campaigns
- Reporting & feedback
- Maintain organised records of interactions, next steps, and deal stages; provide reliable weekly forecasts
- Share market insights and product feedback from conversations to help refine messaging and roadmap priorities
Requirements:
- B2B sales experience: 4+ years in a new‑logo role (SaaS preferred)
- Comfort owning both inbound qualification and outbound prospecting
- Consultative skills: Fluent in discovery, value‑based demos, mutual action plans, and multi‑stakeholder closes
- Outbound proficiency: Hands‑on with sequencing tools and call blocks; confident crafting concise, personalised messages
- Inbound discipline: High responsiveness, rigorous follow‑through, and strong calendar management to progress evaluations
- Sector familiarity: Hospitality/travel technology or holiday park/caravan/campsite operations knowledge is a plus
- Communication: Excellent written and verbal skills; able to explain complex ideas clearly and listen actively
- Organisation: Strong time management; able to juggle multiple deals at different stages without dropping follow‑ups
- Self‑starter: Thrives in a remote, small‑team environment; accountable to targets and ethical, customer‑first selling
- Right to work & travel: UK‑based with the right to work in the UK; willing to travel occasionally to customer sites, industry events, and our Isle of Wight office for team meetings/training
- Nice to have tools: Experience with CRM (e.g., HubSpot/Salesforce), sequencing/intent tools, LinkedIn outreach, online meeting software, and light video prospecting.
Benefits:
- Competitive base salary with OTE aligned to a blended inbound/outbound plan
- Accelerators for over‑achievement
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