Sales Operations Manager
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Job Description
Sales Operations Manager at BM Digital managing HubSpot and optimizing sales tools. Driving efficient sales operations from lead to conversion in a fully remote role.
Responsibilities:
- Own the entire HubSpot instance, settings, user access, permissions, and security
- Design and maintain the pipeline structure, deal stages, lifecycle stages, and lead statuses
- Manage custom properties, ensuring nothing is redundant and everything required is actually being filled in
- Build and document a comprehensive Sales CRM SOP covering how reps should log activities, update deal stages, move contacts through lifecycle stages, and handle handoffs
- Create clear rules for what constitutes a qualified lead, when a deal moves stages, and what fields are mandatory at each stage
- Conduct regular audits to ensure reps are following the SOPs and flag violations to sales leadership
- Implement ongoing data cleaning processes including deduplication, standardization of naming conventions, and merging duplicate contacts/companies
- Design, build, and maintain all HubSpot workflows including lead assignment, deal rotation, task creation, internal notifications, and lifecycle stage transitions
- Build and maintain executive-level dashboards showing pipeline health, conversion rates, rep activity, deal velocity, and revenue forecasting
Requirements:
- 3-5+ years in Sales Ops, RevOps, or HubSpot Administration (agency or high-volume sales environment preferred)
- HubSpot certifications (Sales Hub, Revenue Operations, HubSpot Admin)
- Experience building SOPs from scratch and driving adoption across a team
- Analytical mindset, comfortable with data, dashboards, and process mapping
- Enough authority/backbone to hold reps accountable for CRM discipline
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