Salesforce Administrator – Developer
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Job Description
Salesforce specialist managing CRM administration, automation, and integrations for a Dubai real estate developer. Configuring sales workflows, lead assignment, reporting, and ongoing user support.
Responsibilities:
- Configure and improve lead and opportunity management processes, including stages, transition criteria, required fields, loss reasons, tasks, and reminders.
- Align direct customer inquiry and broker/agency workflows, implementing separate processes where necessary.
- Configure lead conversion into contacts and opportunities while preserving source, history, and ownership.
- Establish relationships between customers, brokers, opportunities, projects, and units.
- Automate follow-ups, inactivity monitoring, and manager escalations.
- Audit and integrate agreed communication channels and lead sources, including email, telephony, WhatsApp, websites, landing pages, advertising lead forms, and event registrations.
- Enable CRM-based communications where supported, including messaging, calls, ownership assignment, and communication history.
- Associate inquiries with existing customers, handle repeat inquiries, and prevent duplicate records.
- Preserve lead source information, UTM parameters, campaign data, project interest, and other agreed data.
- Configure templates, notifications, and automated confirmations while accounting for consent and unsubscribe preferences.
- Monitor integration errors and enable failed leads and messages to be reprocessed without duplicates.
- Assess compatibility, licensing requirements, and connector costs before implementation.
- Implement lead assignment rules based on project, language, source, team, manager availability, and workload, including round-robin distribution.
- Account for repeat inquiries, exceptions, employee leave, inactive users, and backup queues.
- Monitor time to first contact, configure notifications, and enable reassignment when response-time targets are missed.
- Maintain assignment history and ensure accurate reporting after reassignment.
- Provide ongoing Salesforce administration, development, system support, and user training for the real estate developer's CRM.
Requirements:
- Fluent Russian for gathering requirements, discussing solutions, and training employees.
- Hands-on experience independently configuring and maintaining Salesforce in a business environment. A guideline of 3+ years of experience is preferred; practical case studies and independence are more important than formal tenure.
- Strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models, as well as custom objects.
- Practical experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards.
- Experience integrating external systems via APIs and webhooks, troubleshooting errors, handling repeated requests, and preventing duplicate records.
- Proficiency in Apex and SOQL sufficient to independently read, troubleshoot, and modify existing logic, write necessary tests, and account for platform limitations.
- Experience with data imports, cleansing, and bulk updates, with an understanding of how changes affect automations and reporting.
- Experience working with sandbox environments, deploying changes, and using version control for code.
- Ability to translate business requirements into practical solutions, estimate effort, and explain outcomes to non-technical stakeholders.
- English proficiency sufficient for technical documentation and communication with support teams. The ability to interact with English-speaking users will be assessed during the interview.
- Nice to have: Experience in real estate development, including multiple projects, brokers and agencies, unit catalogs, and long sales cycles.
- Nice to have: Hands-on experience integrating WhatsApp, telephony, email, and advertising lead forms with Salesforce.
- Nice to have: Experience implementing complex lead assignment rules, monitoring response times, and maintaining accurate metrics after reassignment.
- Nice to have: Experience integrating CRM systems with websites, registration forms, event management services, and email marketing platforms.
- Nice to have: Experience with Lightning Web Components, integration platforms, and automation tools, where applicable to the existing system.
- Salesforce certifications in administration, development, or Sales Cloud are a plus but do not replace proven practical experience.
Benefits:
- Professional growth and career development opportunities
- Dynamic, fast-growing, and collaborative team
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