Senior Marketing Platform Administrator – Salesforce

Posted 1ds ago

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Job Description

Senior Salesforce Marketing Cloud administrator managing integrations, data pipelines, governance, and segmentation for Lifeway Christian Resources. Remote U.S. role supporting church-focused marketing technology.

Responsibilities:

  • Serve as the primary administrator for Lifeway's marketing platform, currently Salesforce Marketing Cloud Engagement
  • Own platform configuration, maintenance, and governance
  • Build and enhance contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation capabilities
  • Manage integrations with Salesforce Sales Cloud, Salesforce Service Cloud, Form.io, and Snowflake
  • Configure and maintain data ingestion pipelines for audience building and segmentation at scale
  • Lead requirements gathering and translate business needs into scalable platform solutions
  • Collaborate with development teams to integrate the marketing platform with websites and coordinate a custom preference center
  • Configure and maintain data export processes for reporting, analytics, and data backup
  • Monitor platform release updates, security reviews, and health checks
  • Create and maintain technical documentation and communicate platform changes to trainers, end users, and stakeholders
  • Contribute to platform roadmap planning and agile sprint ceremonies
  • Coordinate SSO and role management with IT Operations and Security
  • Live out Lifeway’s mission and values and show commitment to Kingdom work

Requirements:

  • Bachelor's degree in Computer Science, Information Systems, or a related field, required
  • 5+ years of hands-on experience administering Salesforce Marketing Cloud Engagement or a comparable enterprise marketing platform
  • 2+ years of experience with Salesforce Sales Cloud or another CRM platform
  • Proficiency in SQL for complex joins, data normalization, and segmentation queries
  • Familiarity with Server-Side JavaScript and CloudPages for connecting REST and SOAP APIs
  • Strong analytical and problem-solving skills with a track record of delivering practical, durable solutions
  • Ability to collaborate effectively across technical and business teams in a cross-functional environment
  • Strong organizational skills with the ability to manage multiple priorities in an agile sprint environment
  • Actively involved in an evangelical Christian church
  • Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
  • Preferred: Experience with AMPScript for dynamic content and personalization within Salesforce Marketing Cloud
  • Preferred: Familiarity with Snowflake or other cloud data warehouse platforms
  • Preferred: Experience configuring single sign-on (SSO) integrations and managing platform roles and permissions

Benefits:

  • Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours
  • Equipment and resources for a productive and ergonomic workspace
  • Travel provided for key team gatherings for remote-based team members
  • Healthcare benefits
  • Vacation and sick time
  • Holiday pay
  • Care days
  • 401(k) plan
  • Maternity and parental leave
  • Adoption assistance
  • Mission trip time
  • Full-time employee comprehensive benefits plans
  • All-team meetings several times per year